What people actually do with these
Every directory in this category, including the listings on this site, describes what agents are. This page collects what people have actually got them to do, which is often narrower and more interesting than the pitch. Each entry says what happened, what it shows, and where we found it.
3 recorded so far
Boardy ran a campaign in which its AI commented on people's appearances. Its chief executive apologised publicly afterwards.
Why it is notable
A failure mode that only exists because the agent speaks in the founder's voice to strangers. When an agent introduces people, its judgement is the product, and there is no interface layer between a bad output and a real person hearing it.
Relevant to anyone building in the introductions space: the agent is acting socially on your behalf with people who did not opt into talking to software. The cost of a bad output is not a wrong answer, it is a damaged relationship that belongs to the user rather than the product.
Our research. Added 2026-09-06.
Ember is pitched as a companion, the friend in iMessage who never leaves you on read. What people mostly do with it is narrower: screenshot a confusing message from a date or a friend, send it over, and ask what it means and what to say back.
Why it is notable
The gap between the pitch and the actual use is the whole story. A product sold as broad companionship found its real job in one specific, slightly anxious moment, and that moment is not mentioned anywhere in its marketing.
Worth reading alongside the onboarding data: Ember also has the lowest-friction start of anything in this directory, one tap on a link with no app and no signup. Extremely cheap entry gets people through the door, and what they do once inside turns out not to be what the door advertised.
Our research. Added 2026-09-06.
Tomo does coaching and accountability over text. When a companion app began carrying the conversation instead, users objected.
Why it is notable
It suggests the channel was part of what people were paying for, not merely how the product was delivered. An agent that lives in the thread with your friends is a different thing from the same model behind an app icon, and this is one of the few cases where users said so out loud.
Tomo also prices along the same line: the conversation is free and the unprompted check-in is what costs money. Both facts point the same way, that the value sits in the agent reaching into a place you already are.
Our research. Added 2026-09-06.
This section is new and deliberately small. We would rather record three things that genuinely show something than fifty that restate a product page. Seen something worth adding?