Money, and what an agent may spend

broadglow

@broadglow · 2026-09-09

Losing on Muse is *existential* for Meta Right now, if you watch and ad on instagram, and buy that product within X days, Meta can often get that last-click attribution and show ROI to their ad-buying customers and then improve targeting What happens when a personal agent makes that purchase via a sandboxed headless browser or an API? Meta loses last-click attribution forever, and their biggest customers are in the dark Agentic commerce is maybe biggest existential tail risk for Meta -- if it becomes a real category, they *have* to win

Ethan Bloch

@ebloch · 2026-09-09

This is a big opportunity. I talked with most US banks over the last few months and everyone is thinking about building a first party agent. Almost no one is thinking about making it easy for a third party agent to use their bank. Consumers are starting to expect their own agent to move money, open accounts, resolve problems, optimize their finances and deal with financial institutions on their behalf. Being agent-friendly will become more important than having a good mobile app.

Simon Taylor

@sytaylor · 2026-09-09

Insurance is the killer app for agentic commerce

Alex Macdonald

@alexfmac · 2026-09-09

I’d probably pay ~$5-10k per month for instinct based on my experience so far. Highly proactive and thinks multiple steps ahead. Kind of like a chief of staff or highly skilled EA with an MBA.

Link

@link · 2026-09-08

Connect Link’s wallet for agents to http://Muse.ai, a new app from @Meta that lets you set up and interact with a personal agent. With Link, your agent can shop from businesses all over the internet. You approve the transaction total and your payment details stay private. Get started: https://link.com/agents.

0:30 video

signüll

@signulll · 2026-09-08

meta already built the best ad targeting system on earth by inferring who you are without requiring explicit intent. muse could give it the missing layer which is explicit context. your net worth through finance connectors, purchases across the broader internet through email, how you actually spend your time through calendar, etc. if this works meta’s behavioral graph becomes a personal context graph. that’s a pretty insane extension of an already powerful data flywheel. the irony is that much of this new intelligence may come from google which should obviously be playing the same game but hasn’t quite put any of the pieces together at all.

Zachary Perret

@zachperret · 2026-09-08

Excited to partner with @Meta Muse ship AI-enabled financial analysis! Muse can help you dive into your finances, find ways to save, scenario plan, and lots more.

Bruno Werneck de Almeida

@brunoswerneck · 2026-09-08

Super pumped to share that @Plaid is now powering @Meta's new personal AI agent, Muse 🤖 Starting today, folks in the U.S. can connect their financial accounts through Plaid and bring real financial context into ongoing conversations with Muse Excited to work with the Meta team. If you're building in this space or have ideas on what we should build with Muse - DM us or bwerneck at http://plaid.com

Harley Finkelstein

@harleyf · 2026-09-08

Meta just launched a brand new app. Muse. Here's what matters if you're a founder: Shopify merchants are already discoverable. If your products are in Shopify Catalog and shipping to the US? You're in. Muse didn't exist yesterday. Today our merchants can already sell through it. That's the advantage of building on @Shopify in the agentic era.

0:15 video

Aaron Levie

@levie · 2026-09-08

Personal assistant agents are going to be a very exciting AI category. It’s the first time you can have high token volume agentic use-cases that make sense for consumers. Lots of different approaches emerging right now, and it’s going to be hyper competitive because these agents will mediate a lot of consumer spend over time. But this certainly plays directly to Meta’s strengths: lots of compute required, can monetize with ads and commerce, software focused experiences so can distribute it at scale, and so on.

Jeff Weinstein

@jeff_weinstein · 2026-09-08

"We use @link by @stripe to generate virtual cards so you never need to share your credit card info. We're the first agent to offer Link Purchase Protection, which means if there's a mistake or issue, Link has your back." - @jrlevine, product lead on @meta muse

Apoorva Mehta

@apoorva_mehta · 2026-09-07

Completely agree. Companies like Instinct have an enormous ads opportunity. Far greater potential than charging customers directly.

Ben Leventhal

@benleventhal · 2026-09-07

10,000 vibe coders have written Resy sniper bots and Instinct obv has shipped their version, too. What they all do is hit Resy’s services many many times looking for time-based reservation drops and availability churn associated with cancellations. That’s how they all work. There isn’t anything clever or proprietary happening. Sometimes they work. But there’s a but 🧵