Is Muse free? What Meta's AI assistant costs
Free to start, and Meta names no figure for the plans above it. Its chief executive put the free tier at 100 million tokens a week.
Yes, to start, and so are 38 of the 84 listings here. Meta's own page says Muse is free for most of what people need, with subscription plans above that, and names no figure for them.
The one number that exists
Meta's chief executive put the free tier at 100 million tokens a week. That is the only published quantity attached to Muse's price, and it is a unit almost nobody else in this market uses. Of the 84 listings here, Muse is the one that meters in tokens, which is the unit the compute bill actually arrives in.
Tokens are a hard thing to budget against, because you cannot know in advance how many a request will spend. A long piece of research costs more than a reminder. So "free up to 100 million tokens a week" is a real limit and not one you can plan around.
Where that puts it
38 of 84 listings here are free to start. Muse is not doing something unusual; it is in the biggest group.
- You pay, and it says how much
A published figure you can budget for.
- Free to start, and it says where the money comes from
Names an affiliate link, a commission or a take rate in its own pricing. Zapia.
- Free to start, and silent on who pays instead
No stated arrangement anywhere in what it publishes about price.
- Publishes no price at all
Neither a figure nor an arrangement.
The more interesting row is the second one. 1 listing in this directory says in its own pricing what it earns from the things it recommends to you. Muse is not that listing, and neither is almost anything else.
What Meta gets
Nothing published says. That is not an accusation, it is the state of the page: Meta has not described how Muse pays for itself, and no rule requires it to.
What can be said is what Muse touches. It connects to 38 services, and 18 of those are places to spend money, including Shopify and Shop Pay. Across the other 84 listings here the median is four connections each, and six name a merchant at all. A product that is free to you and wired into that many shops is worth understanding before you assume free means unpaid. Who pays the agent is the piece on that question across the whole market.
What it does with your messages
Its answer on training is opt-out: conversations improve the model unless you turn the switch off in settings. 6 listings here give that answer, against 23 that say plainly they do not train on you.
The rest, including what it holds, who carries the messages and what its security write-up says, is on the Muse listing with the date each row was read.