Who AI assistants are actually for

Whether the jobs these products demonstrate are the jobs most people need doing, and what it says that the two most complete things anybody has recorded an agent finishing were both paperwork nobody enjoys.

anu
@anuatluru · 2026-09-28
A few thoughts on Instinct (been waiting for consumer AI): - Simplicity is clearly the north star (a prestige product philosophy, Apple-esque) - This is the new interface for commerce, and likely where all their money gets made. - Invite-only consumer growth naturally draws Clubhouse comparisons. It’s a good proxy for the Silicon Valley story arc, but far more solo utility and less social/media network - We’re still deep in unlocking personal superpowers via AI, long phase of tool before network (fits my “Self is the Platform” AI thesis from last yr) - And yet, this could be the first multiplayer consumer AI product to truly scale. ‘Trusted Person Network’ is a great use case and starts with family & close friends, like Life360 (what I’ve called Social Utilities). - Meta is coming, OpenAI will too … and new devices will enter the mix, but hardware is hard and it’ll be hard to beat iPhones anytime soon - Instinct will try to stay free, personality-agnostic, and low gooner / gambling index, which is good for a very mass utility play (also fits the prestige philosophy) - High EQ founder, a good signal for adapting to users, competing, fundraising, and media interviews … - Paradigm novelty is underrated for hiring. Many people want to work on the original new thing more than on copycats, so hiring shouldn’t be hard even at steep valuations, now $10B . - The first tweet from Noah that caught my eye was when he said there are no new interfaces. I 95% agree with that, and have been bullish since …
Instinct195 likes · 15k viewsRead it
Annalisa Fernandez
@BecauseCulture · 2026-09-23
No, no, no expedia 🤝 muse Expedia is easy for Muse and easy for me, but: the beauty of an agent is to be MY personal aggregator that books directly with the hotel, bypassing online travel agencies. If the agent just uses an OTA, it’s not my agent. It's another OTA. Direct book means I get hotel points, eventually elite perks like free breakfast and upgrades, and can beg to cancel when I missed the window. Don't give the agent the easy route, help me with the hard stuff.
97 likes · 23k viewsRead it
Charles Rollet
@CharlesRollet1 · 2026-09-23
NEW: Noah Shinn, the 23-year-old founder of Instinct, is often described as a college dropout. But there's way more to the story. He was a star AI researcher, publishing a hugely influential paper on AI agents. He only dropped out to become one of Sierra's first employees.
71 likes · 20k viewsRead it
Kevin Rose
@kevinrose · 2026-09-18
Google needs to buy Instinct, they need that product DNA, Notebook isn't going to cut it. Instinct, Muse, Grok Bot, etc., are social ai. I've seen this play out before... I was at Google+ for 3-months running mobile, I tried buy instagram but I was two steps down from Larry, so I didn't have the pull (Kevin had told me Zuck was sniffing around), my SVP said it was 'too expensive.'.. killed me. I bounced to Google Ventures.
729 likes · 83k viewsRead it
Babyfolio
@babyfolio · 2026-09-18
$META Muse reminds me a little of early Tesla, where the overwhelming reaction was basically: this thing is amazing. And honestly, I can't remember the last time I saw this much genuinely positive feedback around a Meta product. That alone makes me pay attention. Muse is now #1 on the US App Store, and they're already running into capacity constraints. Those are very good early signs for demand, and more importantly, they show just how valuable Meta's distribution can be when the product actually hits. I was never particularly interested in $META before. Muse has definitely piqued my interest.
Muse543 likes · 53k viewsRead it
Jean-Denis Greze 💡
@jgreze · 2026-09-17
I don’t really want to scroll through X every morning, so Town does it for me. We have a skill called X Daily Digest. You give it the accounts you want to track, it pulls the posts, ranks them and sends you a scannable digest. So basically every morning I get a summary of what’s happening from the people I care about on X. Then I use that to kick off ideas for things I could tweet as a follow up. This one is something anyone can install. It’s under Powers → Explore in Town.
TownFounder44 likes · 7.2k viewsRead it
Noah Shinn
@noahrshinn · 2026-09-16
Your Instinct can now handle phone calls. Introducing Instinct Concierge – a white glove service meant to handle high-touch cases, such as making phone calls, high-end service booking, and more. You’ll be able to book the restaurant that doesn’t take online reservations, get on your dentist’s cancellation list, or have that cable bill sorted out. We’re slowly rolling this out to our early access group today and will be expanding access soon.
0:21 video
InstinctFounder3.1k likes · 670k viewsRead it
Rishi Gaurav Bhatnagar
@rishigb · 2026-09-14
Multiplayer AI will be one of the biggest design problems of 2027. The phrase alone means something different to every person I talk to. Is it shared memory? Context? Org design? Something else entirely? On Oct. 1, we’re bringing a group of sharp AI builders together in San Francisco to explore what real multiplayer AI could look like. Real prototypes and demos.
75 likes · 10k viewsRead it
Wojciech Kulikowski
linkedin.com · 2026-09-11
Introducing Boski, the personal agent that understands your goals and works 24/7 to get things done for you. Compared to other agents, we are building Boski to be maximally proactive, focused on getting to know you and achieving your goals. You don’t have to connect your calendar, email, or give Boski any of your personal data. Just like your best friend doesn’t need to see your inbox, Boski executes on your goals without it. When you start using Boski, it will attempt to move you a step forward with your most ambitious goals every day. It will literally find you a girlfriend. We’ve been working together with Lukasz Glica Radek Baczynski Rammi Dgham and Wiktor Kluska for 3 months. We first launched Boski 2 months ago and we’ve been in private beta since then. Now, Boski is open to everyone. Boski in the future will be 100% free, but for now we are launching with an experimental pricing of $5/week. This will help us protect against spammers and onboard high quality people first as we scale compute. Please check it out! We are running user interviews with every single new user right now.
BoskiFounder107 likesRead it
Kushal Byatnal
@kushalbyatnal · 2026-09-11
forget about the benchmarks, millennium prize, etc successfully negotiating a discount with Verizon is the most convincing evidence of AGI yet
Founder778 likes · 51k viewsRead it
Claire Zhou
@claireszhou · 2026-09-10
I’ve been using @Muse to handle my personal life. If you’re like me and - want difficult resys - don’t like customer service calls - could use a travel agent, financial planner, or personal shopper - forget to go to the doctor - like a morning mantra or some routine Muse is your new bff.
MuseThe company136 likes · 34k viewsRead it
Justin Quan
@justoutquan · 2026-09-10
The first-ever purchase made on Tomo came from a user in Hawaii who started using it because she'd always wanted to learn Japanese. Tomo spent $81 on a Japanese textbook for her. Next came $55 whey protein from a user working with Tomo to get in shape, then a $109 sunrise alarm clock from a user working with Tomo to sleep better. Consumers let their personal agent make purchases when they trust that it has their best interests in mind. Pushing people towards their personal ambitions is a great way to start building that trust among everyday people: purchasing items as aspirational as a textbook earns the right to purchase items as mundane as toilet paper. We’re partnering with Stripe so that tomosapiens can approve purchases directly through Link, further closing the gap between aspiration and action for real people.
0:34 video
TomoFounder155 likes · 34k viewsRead it
Town
@TownAI · 2026-09-10
Your Townie can now build your decks. No more pulling data from multiple tabs or wasted hours spent formatting. They already live in your CRM, your email, and your analytics, so they find the numbers, lay them out on brand, and hand it back ready to present.
0:38 video
TownThe company34 likes · 13k viewsRead it
Harry Stebbings
@HarryStebbings · 2026-09-09
Why Instinct Is Not a Competitor to Town “I don’t think Instinct (@noahrshinn) and Town are trying to do the same thing or monetize the same way. We generate revenue from companies using us for work, with network effects around multiple team members. Their product doesn’t do any of that. I see a strategy that’s more like customer acquisition with a free, fully subsidized product. The harnesses have similar capabilities, but the ICPs and where the marketing is going feel pretty different to me.” @jgreze How do you think about the future of agent to human interaction? How many agents will a single human have… @martinmignot @altcap @scottbelsky @joshm @omooretweets @ankrgyl
0:40 video
81 likes · 22k viewsRead it
LinkedIn
linkedin.com · 2026-09-09
"our AI personal agent will book your dinner reservation & buy your vacation plane tickets" Do our best AI companies think most Americans live like they do on IG Stories?!? "negotiate your student loan payment on your behalf" or "keep notifying your landlord of their obligations to fix the broken window while keeping a legal record for you" NOW THAT'S A 2026 MASS CONSUMER PRODUCT
254 likesRead it
Ben Katz
@benlkatz · 2026-09-09
Instinct needs its own app in addition to iMessage, and the inverse is true for Grok Bot / Muse. iMessage is the perfect interface for everyday interaction but sometimes you need to double click. Right now, Instinct still feels too much like a black box imo.
Instinct4 likes · 1k viewsRead it
Simon Taylor
@sytaylor · 2026-09-09
Insurance is the killer app for agentic commerce
147 likes · 32k viewsRead it
imran
@imranye · 2026-09-09
it’s easy to hate on meta but i think muse has a solid shot at capturing the masses AI already has a bad rep amongst the masses seen as “wasting water and eating books for evil companies” muse seems to trying to challenge that idea ex: these “ideas” they’re not “bots”, not “agents” but just simple ideas ideas that, are themed around: - making your life better - reconnecting with others - becoming healthier - managing your money etc there’s also an idea of “goals” clearly articulating to users that the point of muse is to help you achieve your goals it feels fully featured and ready for mass adoption even if people don’t “trust” zuck with their data, there’s a billion people that use whatsapp, ig, and facebook every day don’t listen to what’s happening in the echo chamber of twitter i think this thing will be massive….
Muse68 likes · 4.4k viewsRead it
Manu Invests
@ManuInvests · 2026-09-09
NGL, $META genuinely may has just dropped an AI assistant for the masses. My mom could use Muse effectively and she’s never touched a chatbot in her life. Amazing job. Amazing product. It is user friendly, intuitive and has delivered everything I have prompted as I intended it with no re-direction. and on a cost basis, muse has delivered cheaply what has one shotted other token budgets. 👏🏻👏🏻👏🏻
Muse200 likes · 74k viewsRead it
Olivia Moore
@omooretweets · 2026-09-09
I still feel like the UI is a bit cluttered + there’s a few too many things to do + places to click And I’m not sold on every product needing a Feed! But, this could be one of the first true mainstream consumer agents to get adoption
Muse27 likes · 2.3k viewsRead it
leyland
@leylndd · 2026-09-09
Morocco travel tip: rename your Instinct to Mohamed and show vendors what your “Moroccan friend” says is a fair price
Instinct5.5k likes · 707k viewsRead it
Nancy Wang, CTO at 1Password
Our research · 2026-09-09
“The unit of governance is not the agent. It is the grant.”
The companyRead it
Rohan Paul
@rohanpaul_ai · 2026-09-09
Mark Zuckerberg talks about how he is using Meta’s newly released Muse agent. something much closer to a persistent personal worker than a chatbot. helping his 3-year-old daughter likes baking, monitor when mountain climbing permits become available and secure them for their weekend trips, and also for physical training.. He installed cameras in his MMA gym and has Muse watch the footage and give him feedback on his performance. Zuckerberg gives it ongoing goals and projects, and the agent can continue working on them, remember what happened, and proactively suggest what it should do next. ---- From "Sources Podcast and @alexeheath YouTube channel, (full video link in comment)
2:54 video
Muse174 likes · 48k viewsRead it
Boz
@boztank · 2026-09-08
Very excited about the launch of @Muse today. I’ve been using it internally for months and I am hard pressed to think of any product that I’ve come to rely on more in such a short period of time. I have it linked to my email, calendar, and credit cards. I use it to help me plan travel, pack for trips, research and make purchases, and sort through all the communication I get from my kids’ school.
MuseThe company588 likes · 46k viewsRead it
brexton
@brexton · 2026-08-22
Re: Instinct - I tend to give product teams a lot of grace on launches since there's a lot of blood/sweat/tears (also products can always be iterated on) - With that said my main problem is the relentless VC shilling/hype esp when it's unclear who's incentivized to share vs not - Also VCs are not a good audience to take reviews from generally (not insulting them don't come at me) because they're not like the "average person", the average person does not care about consumer productivity or even has that active of email inboxes (ie 2010s consumer productivity hell) - It took a couple of days but I feel like I'm finally seeing non-VCs' reviews of Instinct pop up and it's refreshing bc at least I can calibrate more whether or not something is worth trying - FWIW I feel similarly for model releases (benchmarks mean nothing to me and are just marketing materials at this point) and also hyped startup launches. I always wait a few days or a week to see the real "reviews" come in - While we're on this topic, I want to nuke every AI thought/slop account on this godforsaken website. Some of you will read this, agree with me, and have 0 clue that it's actually you - In general I think software product reviews need to be better calibrated and actually be given a lot more time to marinate (rather than just prompted a couple of times and then hyped) and by an exponentially wider demographic - Also something we take for granted on tech twitter and SV, it is a *big* ask for someone to spend time out of their day, potentially pay money (which btw most people do not feel particularly that financially well-off right now), change their behavior, adopt a new one, etc. Anyway, I'm actually excited to spend more time with Instinct myself and come away with my own takes (I appreciate craft, and it seems like the Instinct team has hit on something special there from my first day with it), just getting increasingly annoyed by whose takes I can trust on X for products
190 likes · 30k viewsRead it
Jason Levin
@iamjasonlevin · 2025-07-13
The Series "AI social media" startup has such bad vibes bro - Brags about "large raise in the Ivy " on front page (100% a lie). - Rented out Hamptons house for $100k show (obviously someone didn't read about Launch House...) - "The first AI social media network"??? a) that's also a lie and b) I thought we were all in agreement here that social media needed less AI bots - Top of page is press coverage from TradPress. Business Insider? Forbes? Bro no one trusts them anymore and you can just pay to be in them. C'mon fam. So much fraud vibes and clout chasing trying to be prestigious. Sending it straight to zero / jail.
Series112 likes · 13k viewsRead it