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Messaging Agents

Muse vs Poke: which AI assistant to text

The axis is who let them in. Poke is the only independent agent Apple approved onto Messages for Business, a programme that is customer-initiated and closed to new partners. Meta did not need approval for WhatsApp, because Meta owns WhatsApp.

Muse is for

Anyone whose messaging life is WhatsApp, who wants the default that arrives already inside it.

Poke is for

Anyone on iMessage who wants the blue bubble through the one route Apple actually sanctions.

Muse

Meta's personal agent, reachable inside WhatsApp, running on a cloud computer of its own

WhatsAppWeb
Posted doing a job
71
public posts, each on the listing
Of those, went wrong
2
fewer is better; people post successes
Posts for it, against it
12 / 3
of 22 public posts about it; the rest mixed or neither
Poke

The first independent third-party agent approved on Apple Messages for Business

iMessageWhatsAppTelegram
Posted doing a job
0
public posts, each on the listing
Of those, went wrong
0
nothing posted yet
Posts for it, against it
0 / 0
nothing posted yet

Muse and Poke, side by side

They differ on getting in, trust and who runs it; a dot marks each row where they do.

MusePoke
Getting in
Where do you text it?WhatsApp, Web.iMessage, WhatsApp, Telegram.
How do you start?Create an account.Create an account.
Does it work on Android?Yes, over WhatsApp, Web.Yes, over WhatsApp, Telegram.
Is there an app to install?Optional app: an app exists but is not how you start.Optional app: an app exists but is not how you start.
Who starts the conversation?Messages you first.Messages you first.
Price
What does it cost?Free to start, with paid tiers.Free to start, with paid tiers.
Trust
Does it train on my messages?Yes, with opt-out.Yes, with opt-out.
What does it hold to log in for me?Holds a surrogate, never the secret for connected accounts; a security contact is published.Holds what it does not say; no security contact published.
What happens to my messages?Carried by Meta.Carried by Linq.
Does it publish about its security?Yes, a page of its own. its pageNothing published.
Can it phone people?It does not call.It does not call.
Who runs it
Who is behind it?Meta, Menlo Park; funded.The Interaction Company of California, acquired by Cognition, Palo Alto; funded.
How is it funded?Publicly listed company, no venture round$25M total: a $15M seed led by General Catalyst at a reported $100M valuation on launch day, then $10M in April 2026 co-led by Spark Capital and General Catalyst at a $300M post-money valuation. Acquired by Cognition in July 2026 for an undisclosed sum.
What it can do, on its own pages
Bookings and reservationsYesNot stated
PaymentsYesNot stated
Persistent memoryYesNot stated
Writing codeYesNot stated
RemindersNot statedYes
BothEmail, Calendar and scheduling, Travel, Web research, Task management.

What people got Muse and Poke to do

71 public posts of either agent doing a specific thing for somebody, counted by the job; each is on the listing with the post behind it.

Muse Poke
Published posts of each agent doing something, counted by the job they belong to.
Sightings by job
JobMusePoke
Something you are owed300
Booking140
Buying130
Research60
Your inbox50
Reminders and follow-up20
Group coordination10

What people say Muse and Poke saved or got back

Every dollar figure somebody attached to a post about either agent. The figures are theirs, unverified, and never added up here.

Muse

24 posts with a figure9 got back14 saved1 earned

Poke

No post about Poke names a figure.

  1. $3,500saveda year, car insurance re-shopped and the old policy cancelledMuseJoe Devoy2026-09-10
  2. $2,200got backmoney he was owed, found and claimed after one instruction to search for anyMuseSpencer Hakimian2026-09-23
  3. $2,120.95got backsix items in one tallyMusearmand2026-09-15inside Meta
  4. $1,920savedover 24 months, fibre internet at two homes, plus $10 a month flagged for autopay and paperless billingMuseJason Luongo2026-09-16
  5. $1,800saveda year, auto insurance re-shoppedMuseAZ Jedi2026-09-14
  6. $1,750got backunclaimed property for a father-in-law, plus $120 a month off his billsMuseThe Money Educator2026-09-10
  7. $1,200saveda year, a forgotten $100-a-month subscriptionMuseIdobn2026-09-09
  8. $1,156saveda year, car insurance re-shoppedMuseJason Luongo2026-09-15
  9. $1,026got backa United credit after a fare dropMuseYair Savlevi2026-09-10inside Meta
  10. $954got backfrom California in a day, and $897 more for his wifeMuseEric Allen2026-09-11
  11. $800got backunclaimed property across every state lived in, overMuseLincoln2026-09-10
  12. $700savedan insurance cancellation sorted by phone, with a follow-up call promisedMuseFrank Chien2026-09-16inside Meta
  13. $300savedoff a WiFi billMuseNate2026-09-16
  14. $200got backa Verizon gift card promised at signup and never claimedMusebittermelon2026-09-17
  15. $200got backfrom an airline after a delay, by emailMuseCrux2026-09-14
  16. $200earnedin gift cards so far, from demos it bookedMusekanha korgaonkar2026-09-13
  17. $189.37got backan airline claim plus a goodwill request, filedMuseBaptiste Dubois2026-09-15
  18. $180saveda year off a Verizon Fios billMuseTodd Saunders2026-09-25
  19. $130saveda month, a Verizon bill from $516 to $386MuseWilliam Geronco2026-09-15
  20. $85.30saveda month for five years on an Xfinity billMuseraunaq2026-09-16inside Meta
  21. $50saveda hotel credit it found, on top of a direct rate he says was 5 to 10 per cent cheaper with free cancellationMuseVivek Goyal2026-09-23
  22. $50saveda month, an AT&T fibre bill from $80 on the 500 plan to $30 on the 1000 plan for 24 months, plus three months freeMuseNo Saber Ni Papa2026-09-15
  23. $40saveda month off an $80 AT&T fibre bill, plus three months freeMuseChandra Bhavanasi ⛷2026-09-14
  24. $5saveda month, a Poke subscription it singled outMusedp2026-09-15

From people who tried both Muse and Poke

1 post about one of them that name the other.

2026-09-15dp Asked for ways to save money, Muse singled out the user's $5-a-month Poke subscription as the one to cancel.

dp

@dpfebo · 2026-09-15

i asked @Muse to find me ways to save money and it singled out my $5/mo Poke sub to cancel LOL. i thought ppl were lying

Screenshot posted by dp
MuseSomething you are owed5 likes · 207 viewsRead it

What separates Muse and Poke

These two are the only agents in this directory that reached a major messaging platform with the platform's blessing, and they got it in opposite ways. Poke was approved onto Apple Messages for Business as the first independent third-party AI agent, on a programme that is invite-only, closed to new partners and customer-initiated by design. Muse arrived in WhatsApp on launch day with no approval to seek. That difference is not a feature either can add later, and the rest follows from it.

Who may speak first

Every other WhatsApp agent in this set works inside Meta's business messaging rules: outbound starts from pre-approved templates, free-form replies only inside a window after you write first. Muse describes itself as able to message you without being prompted. Whether the rule simply does not apply to the platform owner is unanswered, and it is the most consequential open question on that channel. Poke, on Apple's programme, texts you first only once you have opened the thread.

What it costs

Both publish a free tier and both charge for more. Poke names its numbers, $19 and $199 a month; Meta names none on its own page.

Who trains on it, and who sells ads

Both say your conversations train a model unless you turn that off. The difference is not in that row: one of these companies runs an advertising business, and its own security write-up gives the example. Ask Muse to buy a shirt from a designer's site, and that designer may use the visit to show you an ad on Instagram.

Who owns it next year

Poke's parent was acquired by Cognition in July 2026, and the buyer says nothing changes through the end of 2026. Muse launched on 8 September 2026 inside a company that will still exist next year.

Poke's advantage is the channel it is in: on an iPhone, in a country where iMessage is the default, an agent that shows up as a blue bubble is a different product from one that lives in an app you install. Muse's advantage is that it did not have to ask anyone, and it never will.

What people say about Muse and Poke

Muse

Praise
12
Mixed
4
Complaints
3

22 public posts about it, 3 neither for nor against.

  • “That's the most careful consumer agent sandbox I've used.”

    DJ Sampath, 2026-09-26

  • “Generally impressed that you can just do anything - it's not limited or watered down like I would have imagined”

    Wes Bos, 2026-09-24

  • “So Meta hands every Muse user a free server. Who else is willing and able to do such a thing!?”

    Andrew Freedman, 2026-09-19

Poke

The same products, against others

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