Muse vs Tomo
Muse is a general assistant that does whatever you ask. Tomo charges for the opposite: the message you did not ask for, arriving because you said you wanted to be held to something. One is breadth, the other is the unprompted check-in.
Muse is for
Somebody who wants one agent for everything and lives in WhatsApp.
Tomo is for
Somebody who wants to be chased about a goal, and is fine texting a number to start.
Meta's personal agent, reachable inside WhatsApp, running on a cloud computer of its own
- Posted doing a job
- 70
- public posts, each on the listing
- Of those, went wrong
- 1
- fewer is better; people post successes
- Posts for it, against it
- 12 / 2
- of 21 public posts about it; the rest mixed or neither
Coaching and accountability that charges for the unprompted check-in
- Posted doing a job
- 2
- public posts, each on the listing
- Of those, went wrong
- 0
- fewer is better; people post successes
- Posts for it, against it
- 0 / 0
- nothing posted yet
Muse and Tomo, side by side
They differ on getting in, price, trust and who runs it; a dot marks each row where they do.
| Muse | Tomo | |
|---|---|---|
| Getting in | ||
| Where do you text it? | WhatsApp, Web. | iMessage, SMS, Web, Voice. |
| How do you start? | Create an account. | Text a number. |
| Does it work on Android? | Yes, over WhatsApp, Web. | Yes, over SMS, Web. |
| Is there an app to install? | Optional app: an app exists but is not how you start. | Optional app: an app exists but is not how you start. |
| Who starts the conversation? | Messages you first. | Messages you first. |
| Price | ||
| What does it cost? | Free to start, with paid tiers. | Not published. |
| Trust | ||
| Does it train on my messages? | Yes, with opt-out. | Qualified statement. |
| What does it hold to log in for me? | Holds a surrogate, never the secret for connected accounts; a security contact is published. | Holds what it does not say; no security contact published. |
| What happens to my messages? | Carried by Meta. | Carried by Linq; it says what happens to people who never signed up. |
| Does it publish about its security? | Yes, a page of its own. its page | Nothing published. |
| Can it phone people? | It does not call. | Yes; the agent speaks. |
| Who runs it | ||
| Who is behind it? | Meta, Menlo Park; funded. | Mapo Labs, Inc.; funded. |
| How is it funded? | Publicly listed company, no venture round | $5M seed led by Bain Capital Ventures, announced June 2026 on emerging from stealth. |
| What it can do, on its own pages | ||
| Bookings and reservations | Yes | Not stated |
| Travel | Yes | Not stated |
| Task management | Yes | Not stated |
| Writing code | Yes | Not stated |
| Reminders | Not stated | Yes |
| Group threads | Not stated | Yes |
| Phone calls | Not stated | Yes |
| Calls people for you | Not stated | Yes |
| Both | Email, Calendar and scheduling, Payments, Web research, Persistent memory. | |
What people got Muse and Tomo to do
72 public posts of either agent doing a specific thing for somebody, counted by the job; each is on the listing with the post behind it.
| Job | Muse | Tomo |
|---|---|---|
| Something you are owed | 30 | 0 |
| Booking | 14 | 0 |
| Buying | 12 | 1 |
| Research | 6 | 0 |
| Your inbox | 5 | 0 |
| Reminders and follow-up | 2 | 1 |
| Group coordination | 1 | 0 |
What the posts look like
What people say Muse and Tomo saved or got back
Every dollar figure somebody attached to a post about either agent. The figures are theirs, unverified, and never added up here.
Muse
Tomo
- $3,500saveda year, car insurance re-shopped and the old policy cancelled
- $2,200got backmoney he was owed, found and claimed after one instruction to search for any
- $2,120.95got backsix items in one tally
- $1,920savedover 24 months, fibre internet at two homes, plus $10 a month flagged for autopay and paperless billing
- $1,800saveda year, auto insurance re-shopped
- $1,750got backunclaimed property for a father-in-law, plus $120 a month off his bills
- $1,200saveda year, a forgotten $100-a-month subscription
- $1,156saveda year, car insurance re-shopped
- $1,026got backa United credit after a fare drop
- $954got backfrom California in a day, and $897 more for his wife
- $800got backunclaimed property across every state lived in, over
- $700savedan insurance cancellation sorted by phone, with a follow-up call promised
- $300savedoff a WiFi bill
- $245spentthree purchases: $81, $55 of whey protein and a $109 alarm clock
- $200got backa Verizon gift card promised at signup and never claimed
- $200got backfrom an airline after a delay, by email
- $200earnedin gift cards so far, from demos it booked
- $189.37got backan airline claim plus a goodwill request, filed
- $180saveda year off a Verizon Fios bill
- $130saveda month, a Verizon bill from $516 to $386
- $85.30saveda month for five years on an Xfinity bill
- $50saveda hotel credit it found, on top of a direct rate he says was 5 to 10 per cent cheaper with free cancellation
- $50saveda month, an AT&T fibre bill from $80 on the 500 plan to $30 on the 1000 plan for 24 months, plus three months free
- $40saveda month off an $80 AT&T fibre bill, plus three months free
- $5saveda month, a Poke subscription it singled out
What separates Muse and Tomo
This pair is a scope comparison rather than a feature one. Muse is filed as an assistant and its list runs wide: email, calendar, bookings, travel, payments, research, code. Tomo is filed as coaching, and what it sells is accountability, which is a product whose whole value is the message you did not request.
How you start
Tomo is a number you text, with nothing to install and no account first. Muse asks you to sign up. Tomo's route is the lowest friction shape in this directory and twenty five listings use it.
What it costs
Neither will say. Muse says free for most of what people need with plans above it and publishes no figure. Tomo's pricing path redirects to a login, which is a different way of not answering. Two products, two blanks, and twenty five listings here share the condition.
The other people in your thread
Tomo rewrote its policy on 24 September 2026 and gained the section this directory asks every group agent for. It says a group chat is not a private conversation: it receives every message and attachment, and somebody who never created an account gets a record linked to their phone number and can be messaged directly. Muse does not address this at all. For once the smaller product is the one that wrote it down.
Who carries the messages
Tomo names Linq as its infrastructure partner. Muse is Meta and carries its own. Both can be answered, which is not true of most of this directory.
Who trains on your messages
Muse states an opt-out with a switch. Tomo's is qualified and specific to its subject: it says it does not use health data to train or improve generalised models, which is a narrower promise than it first reads as, because the narrowness is the point of a coaching product.
Who is behind it
Meta against Mapo Labs, Inc., which raised a $5M seed led by Bain Capital Ventures announced in June 2026. Tomo's operating company is not named on its product pages, only in the policy, which is a thing worth knowing before you text it.
What people say about Muse and Tomo
Muse
“That's the most careful consumer agent sandbox I've used.”
“Generally impressed that you can just do anything - it's not limited or watered down like I would have imagined”
“So Meta hands every Muse user a free server. Who else is willing and able to do such a thing!?”
Tomo
The same products, against others
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