Matcha
LiveA chief of staff that remembers the loose ends, in the chat you already use
Matcha is an AI agent you reach on iMessage. To start, waitlist. It messages you first rather than waiting to be asked.
How it works
Positioned as memory rather than as capability: it keeps track of what matters and the things you left half-finished, and follows up in the thread you were already in.
It is behind a waitlist, so nothing about what it costs is published and the capabilities here are what the site states rather than what anybody has used.
The policy took effect on 2 June 2026 and rules out training generalised models on the data, including a specific commitment not to transfer Google Workspace data for advertising, brokerage, lending eligibility or generalised AI. It is run by a Swedish company, which makes it one of the few listings here operating under European rules by default.
At a glance
| Channels | |
|---|---|
| How you start | Waitlist |
| Who starts it | Messages you first |
| Is there an app | No app Nothing to install at any point |
| Categories | Personal assistants |
| Can do | Reminders,Task management,Persistent memory,Calendar and scheduling,Email |
| Connects to | Google Workspace |
| Pricing | Not published. The product is behind a waitlist. |
| Number type | Not stated on its own pages |
| Contact number | None published |
| First message, pre-written | None published |
| Runs on | Not disclosed |
| Browses with | Not disclosed |
| Number carrier | No number to look up |
| Status | Live |
Checked 2026-09-09.
Data and policy
| Trains on your conversations | States it does not“develop, improve, or train generalized AI or machine learning models” |
|---|---|
| Data of people who never signed up | Not stated in the policy |
| If you cancel | Not stated in the policy |
| Model providers named | None named |
| Jurisdiction | Not stated in the policy |
| Availability | Not stated |
Matcha publishes 4 of the 9 things we check for on every listing, which puts it 22nd of 37 in personal assistants. They are listed there, and none of them is a judgement about quality.
Quoted verbatim from the published policy on 2026-09-09, and what a document says is not the same as its legal effect.
Who is behind it
| Company | Yildiz Labs AB |
|---|---|
| Founders | Not published |
| Based in | Sweden |
| Funding | Not published |
| Investors | Not published |
| Traction | Not published |
Checked 2026-09-09.
Every row above is read off Matcha’s own public pages at heymatcha.app. A row that reads not stated is a fact about the product rather than about our research.
If Matcha is not the one
Building one instead? The infrastructure side is a separate half of this site: every provider that carries these messages, what they charge, and what the headline price leaves out. Start with How to build an iMessage agent in 2026.